Invest time and money to master at least one of 3 prospecting methods that will generate a new source of quality leads for you. They are all attraction based and are aligned to how customers want to buy today.
1. Digital Marketing
Generate highly qualified leads by building an online campaign via social media platforms like Facebook, LinkedIn or YouTube. This is a powerful strategy for two reasons.
First, Facebook and LinkedIn provide cheap sources of traffic (25 cents & 75 cents respectively for 1000 impressions, versus $32 for newspapers).
Second, your prospects are likely to spend a lot of their time on these social media platforms so you are guaranteed attention.
For this attraction strategy to work, you must be able to:
• Create a compelling offer that acts as a digital bait
• Target the prospects you want accurately via an ad
• Convert each lead into a sales appointment via an email funnel
2. Education based Marketing
Generate highly qualified leads by conducting educational talks either offline (seminar) or online (webinar) that positions you as a trusted authority and adds massive value to your prospects.
For this attraction strategy to work, you must be able to:
• Position yourself as a trusted authority or expert on the subject
• Clearly articulate the pain points and wishes or your prospects
• Design a 60-90 minutes high impact seminar that educates and entertains
• Deliver a compelling offer at the end that leads to an appointment
• Creates urgency and scarcity to motivate action
3. Don't build links Build Relationship
One of the costliest mistakes made by salespeople is getting caught up acquiring new customers that they forget to stay in touch with their existing customers. As a result, they suffer two consequences.
• Existing customers feel neglected and used – which reduces repeated sales and referrals
• Existing customers get prospected by your competition and leave – thus causing you to lose future sales
The powerful “stay in touch” strategy that can help you generate an average of 9 repeated sales and 21 referrals for every 30 customers you stay in touch with.
We hope you found this article useful and informative as always. You can also read Secrets - 5 Ways to Gain Attention to your Blog.
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- 4 Stages Roadmap as a Successful Affiliate Marketer
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